{"id":5557,"date":"2023-04-12T14:26:51","date_gmt":"2023-04-12T05:26:51","guid":{"rendered":"https:\/\/yasabi.co.jp\/?p=5557"},"modified":"2023-05-10T04:55:00","modified_gmt":"2023-05-09T19:55:00","slug":"positioning-essence","status":"publish","type":"post","link":"https:\/\/yasabi.co.jp\/site\/positioning-essence\/","title":{"rendered":"\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3068\u306f\uff1f\u8a2d\u5b9a\u624b\u9806\u3084\u8a2d\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3001\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p 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class=\"wp-block-paragraph\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3044\u3066\u57fa\u672c\u4e2d\u306e\u57fa\u672c\u3068\u3055\u308c\u3066\u304a\u308a\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u304c\u3067\u304d\u3066\u3044\u306a\u3044\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306f\u5dee\u5225\u5316\u304c\u96e3\u3057\u3044\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u58f2\u308a\u4e0a\u3052\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304b\u3089\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306f\u8ca9\u4fc3\u6d3b\u52d5\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u3082\u306e\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 id=\"stp%e5%88%86%e6%9e%90%e3%81%a8%e3%81%ae%e9%96%a2%e4%bf%82\" class=\"wp-block-heading\">STP\u5206\u6790\u3068\u306e\u95a2\u4fc2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306f\u3001STP\u5206\u6790\u3092\u69cb\u6210\u3059\u308b\u8981\u7d20\u306e\u4e00\u3064\u3067\u3059\u3002STP\u5206\u6790\u306e\u69cb\u6210\u8981\u7d20\u306f\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u542b\u3080\u6b21\u306e3\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08Segmentation\uff09<\/li>\n\n\n\n<li>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08Targeting\uff09<\/li>\n\n\n\n<li>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08Positioning\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">STP\u5206\u6790\u306e\u6700\u5f8c\u306b\u4f4d\u7f6e\u3057\u3066\u304a\u308a\u3001\u4f01\u696d\u306f\u3053\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u5177\u4f53\u7684\u306a\u5e83\u544a\u6226\u7565\u3084\u8ca9\u4fc3\u65b9\u6cd5\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u6b63\u78ba\u306b\u884c\u3063\u3066\u3044\u3066\u3082\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3067\u5931\u6557\u3057\u3066\u3057\u307e\u3046\u3068\u305d\u306e\u5f8c\u306e\u5de5\u7a0b\u304c\u610f\u5473\u3092\u306a\u3055\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3068STP\u5206\u6790\u306f\u6df1\u3044\u95a2\u4fc2\u306b\u3042\u308a\u3001\u5207\u624b\u3082\u5207\u308a\u96e2\u305b\u306a\u3044\u3082\u306e\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u691c\u8a0e\u3059\u308b\u3046\u3048\u3067\u3001\u975e\u5e38\u306b\u91cd\u8981\u306a\u5de5\u7a0b\u3067\u3042\u308b\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"%e7%b5%8c%e5%96%b6%e5%ad%a6%e8%80%85%e3%81%8c%e6%95%99%e3%81%88%e3%82%8bstp%e5%88%86%e6%9e%90%e3%82%84%e3%82%8a%e6%96%b9%e4%ba%8b%e4%be%8b%e3%83%86%e3%83%b3%e3%83%97%e3%83%ac%e3%83%bc%e3%83%88\" class=\"wp-block-heading\">\u7d4c\u55b6\u5b66\u8005\u304c\u6559\u3048\u308b\u3010STP\u5206\u6790\u3011\u3084\u308a\u65b9\uff65\u4e8b\u4f8b\uff65\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3042\u308a<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-\u3084\u3055\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30b9\u30af\u30fc\u30eb wp-block-embed-\u3084\u3055\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30b9\u30af\u30fc\u30eb\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/yasabi.co.jp\/site\/__stp\/\n<\/div><\/figure>\n<\/div><\/div>\n\n\n\n<h2 id=\"%e3%83%9d%e3%82%b8%e3%82%b7%e3%83%a7%e3%83%8b%e3%83%b3%e3%82%b0%e6%88%a6%e7%95%a5%e3%82%92%e6%88%90%e5%8a%9f%e3%81%95%e3%81%9b%e3%82%8b4%e3%81%a4%e3%81%ae%e6%9d%a1%e4%bb%b6\" class=\"wp-block-heading\">\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b4\u3064\u306e\u6761\u4ef6<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b0\u30ed\u30fc\u30d3\u30b9\u7d4c\u55b6\u5927\u5b66\u9662\u306b\u3088\u308c\u3070\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u4ee5\u4e0b\u306e4\u3064\u306e\u6761\u4ef6\u3092\u6e80\u305f\u3057\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306b\u95a2\u3059\u308b\u6700\u3082\u6709\u540d\u306a\u8a00\u8449\u306e\u3072\u3068\u3064\u306b\u3001&#8221;Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect&#8221;\u201d\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306f\u3001\u88fd\u54c1\u306b\u4f55\u3092\u3059\u308b\u304b\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3068\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u5fc3\u306b\u4f55\u3092\u3059\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u201d\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u8a00\u8449\u306f\u3001\u88fd\u54c1\u306e\u6a5f\u80fd\u7684\u306a\u7279\u6027\u3060\u3051\u306b\u6ce8\u76ee\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u88fd\u54c1\u306b\u307e\u3064\u308f\u308b\u611f\u60c5\u7684\u306a\u5229\u76ca\u3084\u9858\u671b\u3092\u58f2\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\uff08\u5f15\u7528\uff1a\u30a2\u30eb\u30fb\u30e9\u30a4\u30ba &amp; \u30b8\u30e3\u30c3\u30af\u30fb\u30c8\u30e9\u30a6\u30c8\u300c<a href=\"https:\/\/www.amazon.co.jp\/%E3%83%9D%E3%82%B8%E3%82%B7%E3%83%A7%E3%83%8B%E3%83%B3%E3%82%B0%E6%88%A6%E7%95%A5-%E6%96%B0%E7%89%88-%E3%82%A2%E3%83%AB%E3%83%BB%E3%83%A9%E3%82%A4%E3%82%BA\/dp\/4903212076\" target=\"_blank\" rel=\"noopener\">\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u6226\u7565<\/a>\u300d\uff09<\/p>\n\n\n\n<p 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