{"id":1593,"date":"2022-08-19T15:53:33","date_gmt":"2022-08-19T06:53:33","guid":{"rendered":"https:\/\/yasabi.co.jp\/site\/?p=1593"},"modified":"2023-05-10T23:24:40","modified_gmt":"2023-05-10T14:24:40","slug":"customer-journey-map","status":"publish","type":"post","link":"https:\/\/yasabi.co.jp\/site\/customer-journey-map\/","title":{"rendered":"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u7d4c\u55b6\u5b66\u8005\u304c\u89e3\u8aac\uff01"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"viewer-8fdn4\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3068\u306f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-78qtt\">\u304b\u306a\u308a\u65b0\u3057\u3044\u90e8\u985e\u306b\u5165\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u624b\u6cd5\u3067\u3059\u3002<span class=\"swl-marker mark_green\">\u9867\u5ba2\u304c\u3001\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u308a\u3001\u305d\u308c\u3092\u8cfc\u8cb7\u3059\u308b\u307e\u3067\u306b\u3001\u3069\u3046\u3044\u3046\u7d4c\u8def\u3092\u305f\u3069\u3063\u3066\u304f\u308b\u304b\u3092\u8996\u899a\u5316\u3057\u305f\u3082\u306e<\/span>\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-dd8dj\">\u4e16\u306e\u4e2d\u3067\u306f\u3001\u9ad8\u5ea6\u306a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306b\u3088\u308b\u3084\u305f\u3089\u8907\u96d1\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u304c\u51fa\u56de\u3063\u3066\u3044\u307e\u3059\u304c\u3001<span class=\"swl-inline-color has-swl-deep-01-color\">\u30cf\u30fc\u30c9\u30eb\u3092\u4e0a\u3052\u3066\u8ab0\u3082\u4f7f\u3048\u306a\u3044\u624b\u6cd5\u306b\u3059\u308b\u306e\u306f\u6b63\u3057\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span>\u4e0b\u56f3\u304f\u3089\u3044\u306e\u3001<span class=\"swl-inline-color has-swl-deep-01-color\">\u3081\u3061\u3083\u304f\u3061\u3083\u30b7\u30f3\u30d7\u30eb\u306a\u30c1\u30e3\u30fc\u30c8\u56f3\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3059\u308c\u3070OK\u3002<\/span>\u672c\u6765\u306f\u30b7\u30f3\u30d7\u30eb\u306a\u767a\u60f3\u6cd5\u306a\u306e\u3067\u3059\u304b\u3089\u3001\u96e3\u3057\u304f\u3057\u3066\u3044\u304f\u306e\u306f\u672c\u672b\u8ee2\u5012\u3002\u307e\u305a\u306f\u3001\u3042\u307e\u308a\u96e3\u3057\u304f\u8003\u3048\u305a\u306b\u307e\u305a\u306f\u81ea\u793e\u306b\u3064\u3044\u3066\u3001\u30d1\u30c3\u3068\u3084\u3063\u3066\u3057\u307e\u3044\u307e\u3057\u3087\u3046\uff01<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/yasabi.co.jp\/site\/wp-content\/uploads\/2022\/08\/d6f2bf_d09c80ed419043fdabe0b2bfa54cdd2c_mv2-1024x574.webp\" alt=\"\" class=\"wp-image-1596\" title=\"\" srcset=\"https:\/\/yasabi.co.jp\/site\/wp-content\/uploads\/2022\/08\/d6f2bf_d09c80ed419043fdabe0b2bfa54cdd2c_mv2-1024x574.webp 1024w, https:\/\/yasabi.co.jp\/site\/wp-content\/uploads\/2022\/08\/d6f2bf_d09c80ed419043fdabe0b2bfa54cdd2c_mv2-300x168.webp 300w, https:\/\/yasabi.co.jp\/site\/wp-content\/uploads\/2022\/08\/d6f2bf_d09c80ed419043fdabe0b2bfa54cdd2c_mv2-768x431.webp 768w, https:\/\/yasabi.co.jp\/site\/wp-content\/uploads\/2022\/08\/d6f2bf_d09c80ed419043fdabe0b2bfa54cdd2c_mv2.webp 1412w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-28lh4\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u7406\u8ad6\u7684\u80cc\u666f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-caaig\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u80cc\u666f\u7406\u8ad6\u306f\u3001<span class=\"swl-inline-color has-swl-deep-01-color\">\u6d88\u8cbb\u8005\u884c\u52d5\u8ad6<\/span>\u3068\u3044\u3046\u5b66\u554f\u9818\u57df\u306b\u306a\u308a\u307e\u3059\u3002\u6d88\u8cbb\u8005\u884c\u52d5\u8ad6\u306f\u3001\u5fc3\u7406\u5b66\u30fb\u884c\u52d5\u79d1\u5b66\u306e\u6210\u679c\u3092\u7528\u3044\u3066\u3001\u6d88\u8cbb\u8005\u306b\u56fa\u6709\u306e\u5fc3\u7406\u30fb\u884c\u52d5\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u3044\u3053\u3046\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002\u305d\u306e\u6700\u5927\u306e\u6210\u679c\u304c\u3001\u4eba\u306f\u5546\u54c1\u3092\u8cb7\u3046\u307e\u3067\u306e\u8a8d\u77e5\u306e\u30d5\u30a7\u30fc\u30ba\u304c\u3044\u304f\u3064\u304b\u306b\u5206\u304b\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u660e\u3089\u304b\u306b\u3057\u305f\u3053\u3068\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-6poe\">\u4ee3\u8868\u4f8b\u306b\u3057\u3066\u79d1\u5b66\u7684\u306b\u3082\u59a5\u5f53\u306a\u3082\u306e\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u308b\u3082\u306e\u304c\u3001<span class=\"swl-inline-color has-swl-deep-01-color\">AIDA\u30e2\u30c7\u30eb<\/span>\u3068\u547c\u3070\u308c\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-7od8g\">Attention\uff1a\u6ce8\u610f\u3000\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5b58\u5728\u3092\u8a8d\u77e5\u3059\u308b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-fqahk\">Interest\uff1a\u8208\u5473\u3000\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u3082\u3064<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-9i6aa\">Desire\uff1a\u6b32\u6c42\u3000\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u6b32\u3057\u3044\u3068\u611f\u3058\u308b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-552su\">Action\uff1a\u8cfc\u8cb7\u3000\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"902\" height=\"605\" src=\"https:\/\/yasabi.co.jp\/site\/wp-content\/uploads\/2022\/08\/d6f2bf_861937c24afa470989e59973987c906c_mv2.webp\" alt=\"\" class=\"wp-image-1595\" title=\"\" srcset=\"https:\/\/yasabi.co.jp\/site\/wp-content\/uploads\/2022\/08\/d6f2bf_861937c24afa470989e59973987c906c_mv2.webp 902w, https:\/\/yasabi.co.jp\/site\/wp-content\/uploads\/2022\/08\/d6f2bf_861937c24afa470989e59973987c906c_mv2-300x201.webp 300w, https:\/\/yasabi.co.jp\/site\/wp-content\/uploads\/2022\/08\/d6f2bf_861937c24afa470989e59973987c906c_mv2-768x515.webp 768w\" sizes=\"(max-width: 902px) 100vw, 902px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" 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id=\"viewer-efds1\">\u65e2\u306b\u81ea\u793e\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u304c\u66f8\u3051\u3066\u3044\u307e\u3057\u305f\u3089\u3001\u305d\u308c\u304c\u3001AIDA\u30e2\u30c7\u30eb\u306b\u306f\u307e\u3063\u3066\u3044\u308b\u304b\u3001\u4e00\u5ea6\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<span class=\"swl-marker mark_orange\">\u300c\u5165\u53e3\u304c\u306a\u304b\u3063\u305f\u300d\u300c\u6700\u521d\u304b\u3089\u81a8\u5927\u306a\u60c5\u5831\u3092\u6295\u3052\u904e\u304e\u3066\u3044\u305f\u300d\u300c\u9014\u4e2d\u304c\u5207\u308c\u3066\u308b\u300d\u300c\u6700\u5f8c\u306e\u4e00\u62bc\u3057\u304c\u306a\u304b\u3063\u305f\u300d\u300c\u6700\u5f8c\u307e\u3067\u6df1\u3044\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u304a\u3089\u305a\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u63bb\u304d\u7acb\u3066\u3089\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u300d<\/span>\u2015\u3053\u3046\u3057\u305f\u554f\u984c\u304c\u898b\u3064\u304b\u3063\u305f\u306a\u3089\u3070\u3001\u6210\u529f\u3067\u3059\u3002\u3053\u308c\u304c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u6b63\u3057\u3044\u4f7f\u3044\u65b9\u3002\u7406\u8ad6\u306b\u7167\u3089\u3057\u3066\u3001\u3044\u307e\u8db3\u308a\u3066\u3044\u306a\u3044\u3082\u306e\u3092\u898b\u3064\u3051\u51fa\u3057\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u662f\u6b63\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-aqte5\">\u305d\u306e\u4ed6\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u7406\u8ad6\u3067\u3082OK<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-ee5n\">AIDA\u30e2\u30c7\u30eb\u4ee5\u5916\u306b\u3082\u69d8\u3005\u306a\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u304c\u3042\u308a\u307e\u3059\u3002AIDA\u30e2\u30c7\u30eb\u306b\u300c\u8a18\u61b6\u3059\u308b\uff1aMemory\u300d\u3068\u3044\u3046\u30b9\u30c6\u30c3\u30d7\u304c\u3042\u308b\u3060\u308d\u3046\u3001\u3068\u3057\u305fAIDMA\u30e2\u30c7\u30eb\u3002\u6700\u5f8c\u306b\u306f\u30b7\u30a7\u30a2\u300cShare\u300d\u3092\u3059\u308b\u3088\u306d\u3001\u3068\u3044\u3046\u306e\u3092\u7279\u5fb4\u3068\u3057\u305fAISAS\u30e2\u30c7\u30eb\u3002\u30b3\u30c8\u30e9\u30fc\u304c\u63d0\u5531\u3059\u308b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u6642\u4ee3\u306e5A\u30e2\u30c7\u30eb\uff08Aware, Appeal, Ask, Act, 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id=\"viewer-8b5bv\">\u4e0b\u8a18\u306e\u3088\u3046\u306a\u8868\u306b\u307e\u3068\u3081\u3001\u3068\u304d\u306bKPI\u3092\u6e2c\u5b9a\u3059\u308b\u306a\u3069\u3057\u306a\u304c\u3089\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7b56\u3092\u7dfb\u5bc6\u306b\u7acb\u3066\u3066\u3044\u304f\u306e\u306b\u3082\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u4f7f\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"856\" height=\"657\" src=\"https:\/\/yasabi.co.jp\/site\/wp-content\/uploads\/2022\/08\/d6f2bf_6f42d35f365b43dbbcb3ef433aca2efa_mv2.webp\" alt=\"\" class=\"wp-image-1594\" title=\"\" srcset=\"https:\/\/yasabi.co.jp\/site\/wp-content\/uploads\/2022\/08\/d6f2bf_6f42d35f365b43dbbcb3ef433aca2efa_mv2.webp 856w, https:\/\/yasabi.co.jp\/site\/wp-content\/uploads\/2022\/08\/d6f2bf_6f42d35f365b43dbbcb3ef433aca2efa_mv2-300x230.webp 300w, https:\/\/yasabi.co.jp\/site\/wp-content\/uploads\/2022\/08\/d6f2bf_6f42d35f365b43dbbcb3ef433aca2efa_mv2-768x589.webp 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"viewer-iuuo\">KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-6ouvv\">\u5e83\u544a\u4ee3\u7406\u5e97\u306a\u3069\u3067\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u793a\u3059\u5fc5\u8981\u304c\u3042\u308b\u5834\u5408\u306b\u306f\u3001\u5404\u30b9\u30c6\u30c3\u30d7\u3067KPI\u3092\u8a73\u7d30\u306b\u8a2d\u5b9a\u3057\u3001\u305d\u308c\u3092\u6e2c\u5b9a\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002Attention\u6bb5\u968e\u3067\u306f\u3001\u3069\u308c\u304f\u3089\u3044\u30af\u30ea\u30c3\u30af\u6570\u304c\u3042\u3063\u305f\u3068\u304b\u3001SNS\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3001\u3044\u3044\u306d\u6570\u306a\u3069\u3092KPI\u3068\u3057\u307e\u3059\u3002Interest\u6bb5\u968e\u3067\u306f\u3001\u3069\u3093\u306a\u5a92\u4f53\u306b\u3069\u308c\u304f\u3089\u3044\u8a18\u4e8b\u3092\u51fa\u3057\u3001\u305d\u306e\u7dcf\u95b2\u89a7\u6570\u306a\u3069\u3092\u6e2c\u5b9a\u3059\u308b\u3002\u7d9a\u304fDesire\u6bb5\u968e\u306f\u81ea\u793e\u30b5\u30a4\u30c8\u8a2a\u554f\u6570\u3084\u5546\u54c1\u30da\u30fc\u30b8\u306e\u6ede\u5728\u6570\u3001\u305d\u3057\u3066Action\u3067\u306f\u8cfc\u5165\u6570\u3092\u6e2c\u308b\u3001\u3068\u3044\u3063\u305f\u5177\u5408\u3067\u3059\u3002\u7d30\u304b\u304f\u6570\u5024\u3092\u53d6\u3063\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u3069\u3053\u304c\u5f31\u3044\u306e\u304b\u304c\u898b\u3048\u3066\u304f\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"viewer-e5rjh\">\u9867\u5ba2\u76ee\u7dda\u304b\u3089\u8ab2\u984c\u3092\u62bd\u51fa\u30fb\u89e3\u6c7a\u6848\u3092\u7acb\u6848<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-9dcr7\">\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u306e\u8155\u306e\u898b\u305b\u6240\u3068\u3057\u3066\u306f\u3053\u306e\u8fba\u308a\u306b\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u76ee\u7dda\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u4e0a\u306e\u3001\u3069\u306e\u90e8\u5206\u306b\u3069\u306e\u3088\u3046\u306a\u554f\u984c\u304c\u3042\u308b\u304b\u3092\u4e01\u5be7\u306b\u30ea\u30b9\u30c8\u306b\u3057\u3066\u3044\u304d\u3001\u305d\u308c\u305e\u308c\u3078\u306e\u89e3\u6c7a\u6848\u3092\u7acb\u3066\u3066\u3044\u304f\u3002<\/p>\n\n\n\n<h2 id=\"%e4%ba%8b%e4%be%8b%e7%b4%b9%e4%bb%8b\" class=\"wp-block-heading\">\u4e8b\u4f8b\u7d39\u4ecb<\/h2>\n\n\n\n<h3 id=\"%e8%ab%8c%e5%b1%b1%e5%89%b5%e8%ac%9b%e8%ab%87%e7%a4%be%e3%80%80%e9%80%b2%e6%92%83%e3%81%ae%e5%b7%a8%e4%ba%ba\" class=\"wp-block-heading\">\u8acc\u5c71\u5275\u30fb\u8b1b\u8ac7\u793e\u3000\u9032\u6483\u306e\u5de8\u4eba<\/h3>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u3057\u304b\u3057\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u304c\u9032\u3080\u3068\u3001\u8a71\u306f\u601d\u3044\u304c\u3051\u306a\u3044\u65b9\u5411\u3078\u3068\u9032\u3093\u3067\u3044\u304d\u307e\u3059\u3002\u5e7e\u91cd\u306b\u3082\u5f35\u308a\u5de1\u3089\u3055\u308c\u305f\u4f0f\u7dda\u3001\u821e\u53f0\u88c5\u7f6e\u3092\u3072\u3063\u304f\u308a\u8fd4\u3059\u3088\u3046\u306a\u5c55\u958b\u304c\u7d9a\u304d\u307e\u3059\u3002\u305d\u3046\u3057\u305f\u300c\u8b0e\u304b\u3051\u300d\u3092\u3001\u672c\u8a8c\u3084\u5404\u7a2e\u8a18\u4e8b\u3068\u3057\u3066\u4ed5\u639b\u3051\u3066\u3044\u304d\u3001\u300c\u3042\u306e\u6f2b\u753b\u306f\u5358\u306a\u308b\u738b\u9053\u3082\u306e\u3058\u3083\u306a\u3044\u300d\u3068\u8a71\u984c\u3092\u4f5c\u308a\u307e\u3059\uff08I\u30fbD\uff09\u3002\u30d6\u30ed\u30b0\u3084\u52d5\u753b\u3067\u8003\u5bdf\u304c\u884c\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3046\u3057\u3066\u300c\u3042\u306e\u6f2b\u753b\u306f\u4f55\u304b\u51c4\u3044\u3089\u3057\u3044\u300d\u3068\u3044\u3046\u611f\u60c5\u304c\u6f5c\u5728\u9867\u5ba2\u306e\u4e2d\u3067\u80b2\u3063\u3066\u304d\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3001\u65b0\u520a\u3092\u5927\u3005\u7684\u306b\u66f8\u5e97\u5e97\u982d\u306b\u4e26\u3079\u305f\u308a\u3001\u30b3\u30df\u30c3\u30af\u30a2\u30d7\u30ea\u300c\u30de\u30ac\u30dd\u30b1\u300d\u3067\u65e2\u520a\u5206\u3092\u7121\u6599\u516c\u958b\u3059\u308b\u306a\u3069\u3057\u3066\u3001\u4e01\u5be7\u306b\u8cfc\u8cb7\u306b\u3064\u306a\u3052\u307e\u3057\u305f\uff08A\uff09\u3002<\/p>\n\n\n\n<p 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